Dolce & Gabbana has launched the campaign film for the new Dolce Garden fragrance.
Shot on a sunny spring day, in a garden near the Sicilian city of Palermo, the 60-second spot features the model Chiara Scelsi leading a local family in a joyful dance to the rhythms of “Katchi”, composed by the chart-topping DJ duo Ofenbach. Chiara and her crew are making the hosts get up and dance, turning the lazy athmosphere into a groovy one.
Described as “a delicious new flower blossoming in a Sicilian garden”, Dolce Garden Eau de Parfum features top notes of mandarin, neroli and magnolia, heart notes of coconut essence and frangipani, and base notes of almond milk, vanilla, and sandalwood.
The packaging features thick, clear glass with softly curved lines, the green “garden” signature below “Dolce”, a flower cap in pastel pink, aimed at portraying the innate delicatessen of flowers in bloom, a thin black grosgrain ribbon presented in an elegant bow, the signature of the Dolce line.