Citroën showcases the New C3 Aircross in a new ad running in the UK and encourages people to be who they want to be with this versatile compact SUV.
The spot, which was created based on input from web users, who were able to choose their favourite advertising storyline through a Facebook Live vote in September 2017, highlights some of the most important features of the new C3 Aircross, such as the opening panoramic glass roof, the available personalisation combinations, wireless smartphone charging, spaciousness and interior versatility, thanks to the easily accessible and big boot and the 60/40 folding rear seats, and Grip Control with Hill Descent Assist. Coming to illustrate all these features are a variety of different scenes including a stuntman entering the car through the sunroof, a father surrounded by his kids returning from grocery shopping, with a baby in a baby carrier, the boot filled with lots of puppies, a driver escaping a bunch of cowboys chasing him by driving off road (Note: The various driving modes include big-boy-sounding Snow, Mud and Sand – with controlled Hill Descent thrown in), and more.
“Do you want to be a risktaker? A good father? A graphic designer? Teenager? Or a wrestler? Traveler? Adventurer? Animal lover? Dreamer? Surfer? Or even a globe trotter? You can. More space. More versatility. New Citroën C3 Aircross SUV. Endless Possibilities” the voiceover says on the 30-second ad.
Launched in October 2017 with a high-profile TV campaign, the New Citroën C3 Aircross Compact SUV, which has won its first UK award as “Best Small SUV” in the 2018 CarBuyer Best Car Awards, being praised for its “unique personality, versatility and class-leading boot space”, has also won the European AUTOBEST 2018 award and was named “Car of the Year” in the Argus Awards 2018 in France.
The soundtrack is “You Killed Me on the Moon” by French electro-pop/indie band BLOW, from the EPs “Vertigo Introduction” and “Fall In Deep”.