Citi urges people, in a new ad promoting its mobile app, to “spend more moments in the moment”, highlighting that Citi Mobile App is designed for you to spend less time on it.
Set to the rhythms of Etta James’ hit single “Something’s Got A Hold On Me”, the 30-second spot, “Kiddie Shoes”, opens with a father who, after after making a credit card payment, is dragged by unseen forces and starts walking through the house as if he is some kind of monster. Soon, it turns out his kids are sitting on his shoes, holding to his legs, and laughing out loud.
At the end of the spot, the strapline “Welcome what’s next” flashes across the screen.
Citi also highlights, in other spots released earlier this year, that the Citi Mobile App enables you to find the closest Citi ATM near you, including ATMs at CVS Pharmacy, Costco, Target and most Walgreens, by using the ATM locator, and easily access cash with “the largest number of fee-free ATMs offered by any major bank”, lock and unlock your debit card with just a few taps by using the Citi Quick Lock feature, and log in to your account in the Citi Mobile App for iPhone with your face by using the Citi Trusted Identity feature.