UK-based domestic heating and hot water products manufacturer Worcester, Bosch Group has released a new advert, introducing the warmest cat in town, Worcester.
The 30-second spot, part of the company’s #WarmAsWorcester campaign, features the cat having fun while his owners are out for the day. He calls inside his fellows who are outside, in the cold, and uses his Bosch EasyControl to turn up the heating so he can feel the benefits of his owners’ highly reliable Which Best Buy award winning Worcester Bosch boiler. Worcester’s guests seem to have the best of time lounging on the couch, playing games, and watching billiards. But their fun in the house ends when the host’s family comes back home.
The advert ends with the voiceover urging you to search Warm as Worcester to find your new boiler and local installer.
The soundtrack music is a cover version of “The Lion Sleeps Tonight” recorded originally by Solomon Linda with the Evening Birds for the South African Gallo Record Company in 1939 and subsequently adapted and covered internationally by many pop and folk revival artists.
According to Worcester, Bosch Group, “The right boiler in the right heating system could save you up to £340 a year on your energy bills”.
Worcester’s boilers, coming in gas, propane (LPG), and oil fuel types, can be easily found and compared thanks to the Find a New Boiler tool available on the company’s website.