Toyota Canada showcases the new Toyota Corolla and the way the Toyota Safety Sense Pre-Collision system helps to avoid or reduce the impact speed and damage in certain situations.
The 30-second spot opens with a married couple leaving their home after a fight and getting in the car without talking to each other. On their way, the tension grows as they still don’t say any word and almost start another fight because of the radio. At some point, when the man, who’s at the wheel, is looking at his wife, their car almost runs ih the vehicle ahead. Luckily, the Toyota Safety Sense Pre-Collision system automatically applies the brake and the collision is thus avoided. During those moments, the woman, scared and panicked, grabs his arms and he grabs her hand.
The ad, informing that Toyota Safety Sense comes standard on Corolla, also highlights that this safety system, whose effectiveness depends on many factors, such as speed, driver input and road conditions, is not a substitute for safe and attentive driving.
The soundtrack music is the 1967 song “Voilà” by French singer-songwriter Françoise Hardy, included on her studio album “Ma jeunesse fout le camp…”, released in France in November 1967, on LP.
