Pepsi has released its Super Bowl commercial, part of the “Pepsi Generation” global campaign, which is a celebration of the brand’s rich history in pop culture for 120 years, presenting the Pepsi “for every generation”.
The spot, available as 30- and 60-second versions, shows how the design of Pepsi bottles and cans has changed over time, from the Pepsi “your father drank and his father drank before he met your grandmother” to “the first Pepsi on the Moon”, the Pepsi that “might be the first Pepsi on Mars”, to the Pepsi for model Presley Gerber and his mom, Cindy Crawford. The mother-son duo appear in a scene that recreates the supermodel’s iconic 1992 Super Bowl commercial, which saw her driving up to a dusty gas station, buying a Pepsi out of the machine, and drinking it.
Narrated by Jimmy Fallon, the ad also includes references to Ray Charles, who starred in several Pepsi Diet spots, Britney Spears, who famously headlined in 2002, and Michael Jackson, who teamed up with the soft drink brand in 1984 for an advertising campaign. These are not the only stars featured, though. Uncle Drew (who is Kyrie Irving undercover) and Jeff Gordon make an appearance, as well.
“This is the Pepsi for those who are forever fun. This is the Pepsi for every generation.” – are the final lines in the commercial, which is soundtracked by “Boogie Feet” by Kesha ft. Eagles of Death Metal.
Super Bowl LII airs at 6 p.m. on Sunday, Feb. 4 on NBC.