O2 People Following Blue Rabbit Advert Song – #FollowTheRabbit

O2 TV Advert - Follow The Rabbit

O2 urges people to “follow the rabbit to unforgettable live music” at The O2 and 19 O2 Academy venues nationwide, in its latest advert, promoting the Priority service, which gives access to the hottest gig tickets up to 48 hours before general release.

The spot features dozens of people approached by the blue rabbit, some at work, others while they’re at home, and others while they’re outdoor. They realize they must follow him and thus they embark on a chase through the city streets until they arrive in a place where a live event is taking place.

Serving as the soundtrack to this advert is The Chemical Brothers’ 2015 single “EML Ritual”, featuring Ali Love and appearing on their eighth studio album, “Born in the Echoes”.

The bright blue rabbit mascot, that represents “the ultimate embodiment of curiosity”, was introduced by the mobile operator in March 2017, in its #FollowTheRabbit campaign, created by VCCP.

Priority Tickets gives O2 customers the chance to get access to other live experiences, as well, like unmissable entertainment events, from comedy to family entertainment, and legendary sports events. In addition to that, O2 customers will also be able to watch their favorite Channel 4 shows, including Fresh Meat, Made in Chelsea, Peep Show, and more, 48 hours before they go on air.

At O2’s website, people can browse the gigs by genre, from rock, pop, indie, urban, R&B, to other music. They also can download the free app for quick and easy access to Priority whenever they like.

You may also like...