HMD Global, the Finnish company that licensed the rights to produce Nokia phones, showcases, in one of its latest ads, the new Nokia 8 Sirocco, now with Android One.
“Up in the cold North, we’re taught to craft extraordinary things you can depend on in real life,” the voiceover says at the beginning of the 60-second spot, released with the tagline “Ordinary life deserves an extraordinary phone”, which opens with a hole in a frozen lake, that apparently serves as a bathtub for a local young man who’s keeping his Nokia 8 Sirocco nearby, on a towel, despite the low temperature. The spot then goes on by featuring real life situations that come to prove the capabilities of the new Nokia 8 Sirocco. “In real life, your friends aren’t models, so you depend on the quality of your camera. In real life, you like embarassing music, but in great quality. And real life isn’t a joyride. So you need a phone that smoothly guides you to that friendly car mechanic for yet another rebirth,” the voiceover also says, while on screen the protagonist is seen taking photos of a friend in a bar, during a night out, stopping his car in the middle of a crossroads and using the phone for directions to go to a car mechanic, and a young woman is seen enjoying a rock concert in her kitchen and using the phone even while sitting on the toilet.
The song used in the ad is the hit single “Live is Life” by Austrian group Opus (originally recorded in 1984), which was covered by many artists throughout the years.
The Nokia 8 Sirocco, HMD’s curved glass Android flagship, was launched on Sunday, February 25, 2018, at the Mobile World Congress, where the company also announced other three new additions to its award-winning portfolio of Android smartphones: Nokia 7 Plus, new Nokia 6 and Nokia 1.
The Nokia 8 Sirocco, which is, according to the manufacturer, “carved out of a single piece of stainless steel, machined for hours into a solid, yet uniquely slim and compact shape”, features a 5.5-inch pOLED display, a wide-angle 12 MP rear camera with ZEISS optics and 2x optical zoom and a 5-megapixel front-facing camera that also has wide-angle lens for selfies and supports the “bothie” mode to take a photo using both the front and rear cameras simultaneously, as well as Pro Camera mode, so that you could take control of every image, manually adjusting white balance, focusing, ISO, shutter speed and exposure compensation separately. Wireless charging and the ability to charge 50% in 30 minutes are other features offered by the new smartphone.
The Nokia 8 Sirocco will be available in April priced at 749 euros ($920).