Today, Big Mac celebrates its 50th birthday and McDonald’s UK reveals, for the occasion, two new limited-edition Big Mac burgers: the Mac Jr., which is a mini version of the iconic classic burger, and Grand Big Mac, which is a mega version of the Big Mac.
Created by Leo Burnett London, the ad released by the fast-food chain to celebrate the 50th anniversary of the Big Mac, takes viewers back in 1968, when the Big Mac was first created (by an American McDonald’s franchisee named Jim Delligatti in Pennsylvania, USA) and reminds them of the changes that McDonald’s has made to its restaurants and packaging over the years, while also showcasing the evolution of fashions, hairstyles, and cars throughout the decades.
The spot, set to the rhythms of INXS’s 1987 hit single “New Sensation”, ends with a father and son in present day, trying the two limited-edition promotional burgers. “What’s that?”, the father asks, looking at his burger. His son tells him it’s a Mac Jr., and, asked what is the burger he’s having, answers it’s the Grand Big Mac. “Still good!”, the old man says after tasting it.
The advert, which debuted on February 6, is part of a larger campaign, that also includes print, digital, press and social activity. Lady Leshurr, Big Narstie, Oliver Proudlock, Joey Essex and Chris Hughes have all teamed up with the fast-food chain to participate at the “Bic Mac Battle”. While the first two face off in the ultimate grime clash, the last three are trying to complete the tongue-twisting list of ingredients.
The Grand Mac features two heftier all-beef patties, two slices of cheese, more lettuce and onions on a huge sesame bun and costs £3.99, while the Mac Jr., priced at £2.19, is essentially just a single-patty burger with special sauce. Both of them will be available across all restaurants in UK until March 20 only.