Lidl UK has released a series of new ads showcasing the stylish new range of esmara by Heidi Klum, #LetsDenim Collection.
The campaign, shot by Rankin, includes a spot featuring Heidi Klum as she’s trying on pieces from the colorful collection and is making new denim combos, mixing styles and combining colors. Acid Wash Jeans paired with a pink jumper and black high tops, with a light denim shirt and silver high tops, and with a red T-shirt and white high tops are some of the looks sported by the gorgeous model turned fashion designer, that celebrate the return of an 80s legend. Dark denim jeans take centre stage, as well, in combination with a black top, a star print T-shirt, a dark denim jean jacket, and a grey jumper. Ripped jeans are worn with a purple jumper featuring the text “Happy”, and also with a stripy jumper and a raincoat.
The song used in the ad is the 2017 single “Every Day’s The Weekend” by Australian singer-songwriter Alex Lahey, from her album “I Love You Like a Brother”.
The #LetsDenim collection, which contains, for the first time, a range for kids, too, will be available from March 4, 2018 for Lidl Fashion Week.
In December 2017, the supermarket chain launched the esmara by Heidi Klum limited edition #LETSCELEBRATE collection just in time for the festive period. For the ad campaign, Heidi Klum made a photoshoot in LA with the celebrity photographer.