H&M encourages you to “Express yourself” in its latest commercial, showcasing the new menswear collection, which includes all you need to have for the ultimate spring wardrobe.
The 30-second spot features tapdancer Nathan Mitchell dancing his way through the city streets while sporting some of the pieces included in the brand’s new collection, like a crew-neck T-shirt regular fit in both black and white, skinny jeans, denim jacket, a wool blazer slim fit, and others.
The soundtrack music is the 2017 “Dreamin’s For Free” by Benjamin Pirani.
Seattle-born, model-dancer-choreographer Nathan Mitchell has also appeared as the dancing devil in Frank Ocean’s video for Nikes and the devilishly good dancer and Kate Moss’s on-screen lover in Charlotte Tilbury’s “Scent Of A Dream” campaign, and the male protagonist in Selena Gomez and Kygo’s video for “It Ain’t Me”.
Earlier this month, the Swedish fashion chain has received backlash for using an image of a black little boy wearing a $10.99 green hooded sweatshirt emblazoned with the phrase “Coolest Monkey in the Jungle” on its UK and US website. The Weeknd and G-Easy cut ties with the brand over the “racist” hoodie ad. The Canadian singer/songwriter and record producer, whose real name is Abel Tesfaye, said he was “shocked”, “embarrassed” and “deeply offended” by the respective photo and announced that he will no longer work with H&M. Actor Jesse Williams, who starred alongside Niky Minaj in H&M’s holiday 2017 campaign, rapper and mogul Diddy, basketball superstar LeBron James, and rapper T.I. have also reacted to the fashion retailer’s hoodie ad.