Ford encourages people, in one of its latest commercials, to take the time to make a “first-ever” happen with the 2018 Ford EcoSport.
The spot features a young woman who took her mother for a night ski trip with the new Ford EcoSpot. “I’ve always wanted to share a special moment with my mom. I think surprising her with a night ski trip would just be the biggest gift that I can give her.”, she says in a video for the automaker two weeks before she achieved this dream, helped by Ford. The mother-daughter duo is seen travelling together with the EcoSport to the place where they find a lit slope for their night-time skiing together, which is definitely, judging by the shown images, an experience to remember.
“Make your first-ever happen.”, “The first-ever 2018 EcoSport is here.” appear on screen as the spot ends.
Serving as the perfect soundtrack is “Where You Want To Be” by Umi, made up of Belle Humble and James Flannigan.
The 2018 Ford EcoSport range includes EcoSport S (msrp starting at $19,995), SE (msrp starting at $22,905), SES (msrp starting at $26,740), and Titanium (msrp starting at $25,740). Among the features of Ford EcoSport are second-row 60/40 flip-up and split-fold-flat seats, removable cargo space and shelving as part of the available Cargo Management Package, available SYNC 3 with Apple CarPlay and Android Auto compatibility, 8-inch touchscreen with available pinch-and-zoom navigation, driver-assist features, like Ford AdvanceTrac with Roll Stability Control, Blind Spot Information System with cross-traffic alert, and others.