Esurance promotes, in a new commercial, the latest feature on Esurance Mobile, Esurance Photo Claims, and highlights that, with this service, you could have money for repairs within a day “so it doesn’t have to hurt for long”.
Titled “Love Hurts”, the ad shows a woman having a meltdown over a minor damage to her car’s front bumper. Falling on her knees near the front bumper, she remains there crying out loud, with neighbors and garbage collectors looking at her surprised. The next morning, when she gets a message from Esurance that reads “Your claim has been paid!”, she says “Wow, that’s really fast!”, gets up and leaves happy that her problem was (partially) solved.
The commercial also highlights that Esurance was ranked highest in customer satisfaction among auto insurers in California by J.D. Power.
The song used in the ad is Nazareth version of the iconic “Love Hurts”, first recorded by The Everly Brothers in July 1960. The version of the Scottish hard rock band Nazareth, released in 1975, became an international hit, reaching No. 8 on the Billboard Hot 100 in early 1976 and peaking at No. 1 in several countries including Canada, Belgium, and South Africa.
Among the companies that have used this song in advertising are Southwest Airlines, Nissan (for the Altima), Molson, Zurich (worldwide “True Love” advertising), and Toyota in Australia.
Esurance “Love Hurts” commercial premiered during The EE British Academy Film Awards 2018 on BBC America. The company states that by using photo claims after a car accident, you can get on the road faster. Drivers are advised to use the Esurance Mobile feature to send pictures of the damage to expedite the claims process and get an estimate. In March 2014, Esurance added real-time video appraisals that enable policyholders to sign in to a video chat with appraisers using their phone’s camera to show the damage to their car.
Allstate Insurance also offers a photo claim service, which lets users take pictures of the damage following a minor accident and automatically starts the claims process.