Arby’s promotes its 2 for $5 deal on Fish Sandwiches with a series of new ads, created by agency Fallon.
One of them, titled “Common Bond”, aims at highlighting that, no matter the country we are living in, meat is the bond we share by featuring a variety of people of different nationalities, from all kind of backgrounds, while in the background an original song, which begins with the word “meat” in several languages, is heard.
The lyrics, shown below, focus on people’s love for meat and mention the chain’s 2 for $5 limited-time offer on Fish Sandwiches.
“Because no matter where you go
And no matter where you’re from
No matter what language you speak
There’s always a word for meat.
Just close your eyes
And sing out loud.
Meat is our one true common ground.
A love of meat
A granted wish
Worldwide peace, yeah
With every dish
2 for $5 Fish
The Nashville Hot Sandwich, also available as a flatbread, is made with crispy, wild-caught Alaskan Pollock coated with Nashville hot seasoning, topped with dill pickle slices, shredded iceberg lettuce, and Parmesan Peppercorn Ranch Sauce on a sesame seed bun. The Crispy Fish Sandwich features wild-caught Alaskan Pollock crispy-fried and topped with tartar sauce and shredded lettuce, on a sesame bun.