Visa, the official payment technology partner of the Olympic Games this year, showcases, in a new commercial featuring the #TeamVisa, the innovative ways it provides to pay at the Olympic Winter Games PyeongChang 2018.
Titled “Finding New Finish Lines”, the spot, which celebrates “those who treat every finish line like a new starting line and see every opportunity as a chance to prove that we can all do more and be more than we ever thought”, opens with Canadian snowboarder Mark McMorris, of whom a news anchor says it is doubtful that he will recover in time for the Winter Olympics, purchasing a flight ticket from Vancouver to Seoul, and continues with other athletes, including American World Cup alpine ski racer Mikaela Shiffrin, South Korean short track speed skater Park Seung-hi, Japanese ski jumper Sara Takanashi, American snowboarder Chloe Kim, and athletes of the Nigerian Women’s Bobsled Team, Seun Adigun, Ngozi Onwumere and Akuoma Omeoga.
“You keep finding new finish lines. We keep helping you cross them.” – the voiceover says at the end of the commercial, which is soundtracked by an original rendition of “Anything You Can Do”, a song composed by Irving Berlin for the 1946 Broadway musical, “Annie Get Your Gun”. While the original song is a duet, with one male singer and one female singer attempting to outdo each other in increasingly complex tasks, this special version has lyrics aimed at empowering people and inspiring them to become the best version of themselves. “Anything we can be, we can be greater. We can be anything greater than we. Yes, we can. Yes, we can. Yes, we can. I can do more than I ever imagined. Sooner or later I’m greater than me.” – are some of the lyrics.
