Pilot is celebrating its 100th anniversary this year and, to mark the occasion, invites you watch a very inspired special guest in a new colorful commercial.
The 30-second spot released by Pilot Pen Europe stars Lebanese-born English singer and songwriter Mika donning colorful outfits and trying to illustrate some of the Pilot Pen’s features. Thus, he’s seen trying to be “precise”, “funny”, “simple”, “erasable”, “amazing”, “colorful”, “technical”, “artistic”, “elegant”, “bright”, “practical”, and “collectable”.
The song used in the ad is Mika’s 2012 single “Celebrate” (feat. Pharrell Williams), from his third studio album, “The Origin of Love”.
Pilot is Japan’s oldest pen manufacturer and Pilot pens are described as “some of the finest everyday pens in the world”. Particularly good for writing are the V-System range of liquid ink pens, the G1 and G2 gel ink pens, and the ultra-fine G-Tec-C4 gel rollerball. The range of pens offered by Pilot also includes the Multi-Surface Permanent Marker 100/400, the Super Grip-G, a refillable ballpoint pen with soft ink, Pintor, the paint marker dedicated to creative leisure, DYI and amateur artists, and the new FriXion limited edition.