Pénelope Cruz, Kate Winslet, Lily Collins, and Lupita Nyong’o share their thoughts on age in a new Lancôme ad, promoting the brand’s anti-aging line Advanced Génifique.
The 30-second spot features Titanic star urging women to “believe in a brighter future” and the 12 Years a Slave star encouraging women to believe in youth and in themselves. The voiceover mentions that the brand’s one-year study proves that Advanced Génifique fights signs of aging, helping women to get a more radiant skin. Coming to highlight this idea is Pénelope Cruz, who says, looking straight to the camera, that “You will shine, every day.”, and Lily Collins, who adds that “It will light up your life”.
The Advanced Génifique range, patented until 2029, includes Advanced Génifique Sensitive Serum ($78), a dual antioxidant serum boosted with pure Ferulic Acid and pure Vitamin E, Advanced Génifique (with prices ranging from $20 to $178), a youth activating serum that reveals “youthful radiance and smoother skin in just 7 days”, according to Lancôme, Advanced Génifique Eye Light Pearl ($69), an eye illuminator youth activating concentrate, Génifique Yeux ($67), youth activating eye concentrate, and Génifique Youth Activating Second Skin Mask ($105).