H&M showcases its new Conscious sportwear collection for women in a new commercial, titled “In It For The Long Run”.
The 30-second spot stars several models who run across hill donning pieces from the new activewear line, including a long, fitted jumpsuit with wide shoulder straps crossed at back and horizontal elastic straps, as well as integral sports bra with decorative mesh sections ($34.99), a V-neck khaki green sports bra in fast-drying, functional fabric with mesh details ($24.99), dark green sports tights in fast-drying, functional fabric with wide ribbing to hold and shape waist ($24.99), a black sports bra with light support, featuring lightly padded cups with removable inserts, narrow adjustable shoulder straps, and a racer back ($19.99), and others.
The collection also includes a beige sports top in fast-drying thermal fleece with a drawstring hood ($34.99), a sports top with zip at top, long raglan sleeves with ribbed cuffs, and drawstring at hem ($34.99), and other pieces made from a polyester made of recycled shoreline waste.
H&M Conscious Exclusive line was launched in 2011 and had as ambassadors Olivia Wilde, Amber Valletta and, starting February 2017, Russian supermodel Natalia Vodianova, who fronted a campaign featuring “The Journey of a Dress”. In addition to apparel collections for men and women, the Swedish brand extended the line to include children’s wear, as well as a perfume made from organic essential oils.