Forever 21 showcases, in a new commercial, the The Forever 21 x Honda capsule collection, one of its most unexpected collaboration to date.
The 30-second ad stars several models donning pieces in bold primary colors and with powerful statement graphics from the new motorcross-inpired collection, which includes a variety of apparel for both men and women and consists of iconic Honda designs from the early 1980’s and action sportswear of the 1990’s.
The soundtrack music is the 2012 single “When I Come Around” by LA-based blues, garage & soul trio Wake Up Lucid, from their 2012 album, “Feel It”.
The women’s collection offers vintage inspired styles from long and short sleeved crop-tops featuring texts like “Honda” and “Honda Racing”, long sleeve t-shirts and skirts, including items in the plus size range. The men’s collection offers street-wear ready pieces including t-shirts, pull-over sweaters and racing jackets.
The fashion retailer said in a press release that “this collaboration with Honda racing is especially relevant now with the popularity of racing & motorsport designs” and the automaker, that offered a CRF250L Honda motorcycle as the prize of a contest organized with Forever 21 to celebrate the launch of this capsule collection, stated that collaborating with a brand like Forever 21 allows them to introduce Honda motorcycles to a completely new audience.
The F21 x Honda racing collection launched online and in stores throughout North America earlier this month, on January 23.