Ram Trucks gives people a hint about the features of the All-New 2019 Ram 1500 in a commercial featuring several persons, both women and men, that tell what they want in a truck.
Thus, a woman welder says she wants a truck “that knows how to carry its own weight.”, a construction worker says he wants a truck “that can bring it every single day” and that works as hard as he does, a baseball player says he wants a truck with “serious pulling power”, that is there when he needs it, a firefighter reveals he wants “uncompromising off-road skills” and a woman working in a research lab says she wants a truck “that can take a little punishment every now and then”, “that can weather a storm”.
The 30-second spot, titled “More Strength” and soundtracked by “Take the Lead” by Katie Thompson & Gary Neumann, informs viewers, at the end, that “The Strongest RAM 1500 Ever” will be revealed on January 15.
