After several teasers presented as chapters, Hugo Boss has finally launched the full film for its newest campaign,
“Holiday in the Fast Lane”.
The 60-second spot takes viewers on a journey through the holiday season at full speed, from the search of gifts to the parties and into the new year. The protagonist is a young man (Swedish model Benjamin Eidem) who speeds down the city streets at the wheel of his car to get in time to give a present (a toy car from art toy-car maker Playforever) and then to pick up his girlfriend and go at the biggest party of the season. Before that, though, he changes clothes, taking off the BOSS black turtleneck leather biker jacket and putting on a white shirt and velvet tuxedo, and makes the finishing touches to his look. The couple are then seen making their entrance at the party in evening looks from the new collection.
The soundtrack music is the 2016 single “Heavens Above” by English alternative rock band Yak, from their debut album, “Heavens Above”.
The German luxury fashion house offers exclusive holiday services in order to ensure that your shopping experience is made simpler. These services include live chat, free shipping ans free returns, BOSS stylists at your service to help you choose the perfect gift, beyond measure complimentary alterations, door to door transportation to the brand’s store locations, having the gifts ordered online shipped to one of the brand’s store locations, and 24 hour customer service.