Google highlights, in a new commercial, that “The Last Jedi” AR Stickers are rolling out to the latest Google-branded smartphones (Pixel 2 and Pixel 2 XL) with the chance for users to engage with “Star Wars” and other AR stickers that can be added to their photos and videos when using the Pixel camera.
The ad, celebrating the release in theaters of the eight installment in the Star Wars film series, The Last Jedi, on December 15, features a variety of Star Wars characters, including hordes of Stormtroopers, imperial walkers, X-Wings, BB-8, and Porgs, in places like the subway, grocery store, in people’s houses, an office, a warehouse, a parking lot, and a stadium.
As the spot ends, it turns out the respective characters are actually augmented reality stickers included by Pixel users in photographs and videos. “The Force is yours.” – the voiceover says at the end of the spot, mentioning that “The Last Jedi” AR Stickers are available only on the Google Pixel camera.
The music used in this ad is, most probably, recognized by Star Wars fans, one of the songs being “Leia’s News/Light of the Force” from “Episode VI: Return of the Jedi (Original Motion Picture Soundtrack)” and the other is “The Imperial March (Darth Vader’s Theme)” from “The Empire Strikes Back”, both composed by John Williams.
The new stickers are included in the camera app as part of the latest Android 8.1 Oreo update.