Estée Lauder promotes its new Pure Color Envy Paint-On Liquid LipColor in a commercial starring the brand’s spokesmodels Joan Smalls, Carolyn Murphy, Fei Fei Sun and Hilary Rhoda.
The four gorgeous women have tried the latest lip innovation from the Manhattan-based company and showcase various shades available in the new collection during a trip to LA. Carolyn Murphy, who has been the face of Estee Lauder since 2001, is seen in a restaurant singing and dancing, while wearing “Scream Sexy”. Joan, who became, in 2011, the first Latina model to represent Estée Lauder cosmetics, wears Burnt Raisin and Naked Ambition by the pool, where she is joined by Carolyn. Hilary, who has been an Estée Lauder model since 2007, seen driving a convertible, wears Juiced Up and Controversial, and Fei Fei Sun, the newest global spokesmodel for the beauty brand, who joins the other three models for a ride with the convertible through LA, wears Liquid Desire.
The song used in the ad is the American debut single “Our Lips Are Sealed” by The Go-Go’s, from their 1981 album, “Beauty and the Beat”.
Estée Lauder Pure Color Envy Paint-On Liquid LipColor, coming in 3 luxe finishes – matte, metallic and vinyl, is
priced at $28.
The Estée Lauder spokesmodels line-up also includes Kendall Jenner, Yang Mi, and Misty Copeland.