Candy Crush promotes the Candy Crush Saga with a hilarious new commercial, featuring a fearless cat that gets that “sweet feeling” you experience when you pass a Candy Crush level you’ve been stuck on forever.
The 20-second spot features a young woman asking her boyfriend, Milton, if he knows that feeling in Candy Crush where you beat a level you’ve been stuck on forever. Hearing his question, she realizes he doesn’t know it. But their tom cat proves he does know that feeling. Dressed in a red suit and wearing a colorful helmet on his head, the cat is seen on a motorcycle in the air, leaving rainbow-colored cascades and tasty candy combos behind (the reward for the quick thinking and smart moves), and then passing through a ring of fire to finally get on the ground and become the normal tom cat he is. “He gets it.” – the woman says with a smile on her face.
The commercial ends with the voiceover urging viewers to play now Candy Crush and with the tagline “Get that sweet feeling!”.
The song used in the ad is Jimmy Sommerville’s version of the 1978 single “You Make Me Feel (Mighty Real)” by
American disco/R&B singer Sylvester.
One of the most popular mobile games of all time, Candy Crush Saga is a puzzle game with a social element, where players have to switch and match different colored candies linking chains of them together to make them disappear, while also ranking up through at least 200 levels.