Swarovski has launched its 2017 Holiday Campaign, starring Karlie Kloss, Chinese actress Maggie Jiang & Crew.
The 20-second spot features the model, who was named the brand-new face of jewelry powerhouse in May 2016, as a party host welcoming the Swarovski crew to her Crystal Wonderland. Sporting a red outfit and Swarovski jewelry, including necklaces, earrings, bracelets, rings, and a watch, she is seen opening the door and inviting us in, where her guests, dressed in glamorous outfits, are dancing and having fun.
Karlie hugs Maggie, whose outfit is also accessorized with Swarovski, and gives her a Swarovski blue gift box.
The song used in the ad is a cover of Rihanna’s 2012 hit single “Diamonds”, from her seventh studio album, “Unapologetic”.
Swarovski invites you to “Light up her look” this holiday season with “glimmering gifts that are personal, meaningful and truly brilliant” that are available online and in store.