Ram Trucks has released a video featuring country singer/songwriter Cam visiting the community of Santa Rosa, California, impacted, in October 2017, by devastating wildfires which forced 90.000 people from their homes.
“There are moments that make you. That set the course of who you were going to be. Sometimes they’re small, sometimes they are big moments you never saw coming. It’s what you do afterwards that counts. That’s when you find out who you are. Because there’s work to be done. Today, tomorrow, and for the next generation.” – Cam’s voice is heard saying in the 60-second clip, featuring footage from her trip to Northern California.
The young artist is seen in a Ram vehicle together with Travers Collins, Fire Captain at Santa Rosa Fire Department, and also with Melanie Weir, Education Manager at the Luther Burbank Center for the Arts (building which has also burnt during the fire) to show her support. Cam has also performed in front of an audience consisting of kids that used to go to the Luther Burbank Center. The song she’s heard playing in the ad is “Village”, the most personal song to her from her 2015 album “Untamed”.
This is one of the videos launched by Ram as part of its #RamGivesThanks campaign, which also features other
two country music singers that have partnered up with Ram Trucks to give back during the holiday season, namely
Easton Corbin and Craig Campbell.