Ralph Lauren showcases some of the timeless pieces from its Polo 2017 Fall collection in a new commercial.
“I’ve always loved the city. Each city has its own special style, its own lifestyle.” – onscreen lines appear as a hand written statement by Lauren himself in the 30-second spot, that features several models (including Dutch model Abel Van Oeveren and Canadian model Simon Nessman) sporting outfits inspired by “the modern heritage of city living”.
Among them there the Relaxed Fit Plaid Bird Shirt for women ($198), the Denim Trucker Jacket for women ($198), the Merino Wool Henley Hoodie for men ($165), the Iconic Letterman Jacket for men ($695), the Virgin Wool-Blend Peacoat for men ($595), the Iconic Flag Sweater for men ($225), the Classic Fit Cotton Shirt for men ($145), and others.
The soundtrack music is “Heavy Loss” by LA-based duo Motion CNTRL.