Boots joined the line-up of companies that have launched their 2017 Christmas campaign, releasing an advert that
leaves viewers asking themselves “what’s in the box?”.
The 60-second spot, titled “Show Them You Know Them”, features two sisters reuniting for Christmas holidays, with one of them opening a gift from the other. Flashbacks revealing scenes from their childhood and up until the present day, with the girls growing up together and sharing the life’s most important moments, are then shown, while in the background Yazoo’s 1982 hit single “Only You” is heard.
Trhoughout the ad, eleven products from Boots are also showcased, including Seventeen Parma Violet Nail Polish and Natural Collection Banana Moisturizing Cream Bath.
“We believe Christmas is all about the thought – it’s about old memories and new ones we’re yet to make, the secrets we’ve shared and the laughs we won’t forget.” – Helen Jeremiah, Director of Customer Strategy and Communications at Boots UK, said.