Apple states that “With iPad Pro + iOS 11, a post-PC world may be closer than you think” in its “What’s a computer” ad, showing the things an iPad Pro can do along with new iPad features introduced in iOS 11, including split-screen multitasking, the iOS 11 dock, the Apple Pencil, the Smart Keyboard, and photo markup.
The spot covers a range of follows a teenage girl named Scout who uses her iPad Pro throughout the day to chat with a friend, take and edit photos, draw with the Apple Pencil, read comics on the bus, write a paper, and more. Back home, she lies on the grass, in the yard, and when her mom asks her “What are you doing on your computer?” she responds “What’s a computer?”.
The song used in the ad is “Go” by Louis The Child, included on the “Love Is Alive” EP.
