WestJet presents, in one of its latest ads, California as “the land of endless adventures” and urges viewers to find their own adventure.
The spot features Internet personalities Joel Schat (he makes videos about the outdoors, travel, adventure and more), Mirae Campbell (who describes herself as a “creator”, “adventurer”, and “self taught photographer”), and
Ally Pintucci (who describes herself as “a passion fuelled adventure seeker”) on a trip through some of Southern
California’s most notable locations as they seek out their next great adventure.
Known for its beauty and cultural diversity, California is a West Coast state packed with places to see and things to do. Orange County, home to Disneyland Resort, more than 40 championship golf courses, the NHL’s Anaheim Ducks and over 68 km of golden sand beaches, San Diego, San Francisco, Los Angeles, Palm Springs – are all destinations where travellers could definitely spend amazing moments.
The song used in the ad is “Take Me High” by Dan Farber, released at the beginning of this year, on January 23rd.