Volkswagen has released a new commercial, created by Deutsch LA, announcing that it’s proud to introduce The People First Warranty, the 6 years/72.000 Miles New Vehicle Limited Warranty on MY2018 vehicles.
The 60-second spot, titled “Rain” and set to the rhythms of Joe Cocker’s iconic cover of “With a Little Help from My Friends”, recreating the athmosphere of the late ’60s, features a young couple driving a mid-60s VW microbus, the “hippie favorite”, and giving a ride to a group of hitchhikers on their way to a music festival, where hippies are dancing and frolicking in their underwear. When the weather changes and rain starts, the couple opens the microbus side doors for people to take shelter. Their kindness is repaid later on, when rain stops and they try to leave and can’t do it because the vehicle is stuck in the mud: a group of youngsters travelling with a VW Beetle come to push it out of the mud, which allowed the couple to hit the road again.
“VW drivers have always put other first. Now, we are returning the favor.” – the voiceover says at the end of the ad, introducing the People First Warranty as America’s first Bumper-to-Bumper Limited Warranty.