Bose has released a new commercial starring Atlanta Falcons’ star Julio Jones, celebrating the brand’s status of official sound partner of NFL and showcasing its new Soundsport Free Wireless Headphones and Quietcomfort 35 wireless headphones II.
The 30-second spot features Jones, who is, according to the brand, “determined to keep pushing to be one of the
greatest ever” listening to music through his Bose headphones while doing his training routine. He’s seen running on a treadmill, practicing his catches on the field, and later on putting aside his sport gear for a black suit. However, even dressed elegantly, he’s still keeping his Bose headphones on.
The commercial, featuring the track “Get Loud For Me” by Gizzle, ends with the onscreen line “However you feel
Bose states that its SoundSport Free headphones provide “clear, powerful sound to keep you motivated throughout
your workout” and urges you to get world-class noise cancellation with QuietComfort 35 wireless headphones II for game day and get closer to the NFL experience with Bose.
Julio Jones has thus joined the likes of Russell Wilson, Larry Fitzgerald, Julian Edelman, Malcolm Butler, Kirk Cousins, Landon Collins, Carson Wentz, and others who are also part of the Bose team.