Toyota Australia showcases the new-look Toyota Klugger in a new integrated campaign, created by Saatchi & Saatchi Sydney, aiming to highlight that this SUV “has all the space and features a family needs from a modern SUV, as well as the style and looks to match”.
The 30-second spot, directed by Tim Bullock from Scoundrel and titled “Built for Families. Designed for Attention”, shows a woman with her sunglasses on, driving a Toyota Klugger through the city and making passers turn their heads. When she stops at a traffic light, near a coffee shop with tables outdoor, she takes the time to put on some lipstick while waiting gor the green light, and a man who’s having his coffee cannot help but stare at her and, moreover, try to get her attention and flirt with her. To his surprise, the back window gets down and a boy – most probably the woman’s son, judging by the look on his face – is seen.
The song used in the ad is the 1997 single “Lady Don’t Tek No” by alternative hip hop duo Latyrx, consisting of Lateef the Truthspeaker and Lyrics Born.
Toyota’s integrated campaign is rolled out across a suite of TV spots supported in social, outdoor and digital.