Tommy Hilfiger has launched the Fall 2017 menswear campaign, starring The Chainsmokers, named new brand ambassadors.
The 30-second spot features the American DJ/production duo consisting of Andrew Taggart and Alex Pall, performing their single “Young” (included on their debut studio album, “Memories…Do Not Open”, released this year), while sporting items from the new collection. The two artists will represent the brand’s classic and fresh menswear collections, including Hilfiger Edition, Tommy Hilfiger Tailored, and Tommy Hilfiger sportswear, and will wear the designs on their “Memories” tour, coming this fall.
“Alex and Drew are truly the perfect definition of today’s Tommy Guy – their talent, optimism, unique sound and effortless cool have made them stand out in the music world. We’re extremely excited to work with them in the fashion space.” – Hilfiger said of the partnership with the duo.