Southwest Airlines has launched a series of new ads under “Behind every seat is a story” motto.
One of them, titled “Vignette”, features a series of ordinary people doing things, with the particularity that any of
them have a floating id that represents a seat number and in the end will be all reunited in the same plane.
“Behind every seat is a story and behind every story is the reason for Transfarency” says the voiceover, concluding
the 60-second spot.
The touching song used in the commercial is “We Are Perfect” by Liz Reynolds.