Reebok showcases its classic foundation range of leather footwear in a new commercial, aiming to point out that these classics, that have stood as a constant for over three decades, “can only be worn in, not worn out”.
The spot, titled “In Transit” and set to the rhythms of the debut single “My Friends” by Australian duo KAYEX, features a group of four friends sporting the brand’s footwear while visiting a city. They are also shown in an abandoned railway station and walking on a railroad line.
Earlier this month, Reebok announced a new partnership with international pop star Ariana Grande, who is now the newest brand ambassador for Reebok. The footwear and apparel brand stated, in a press release, that “With today’s pressures and social media culture, Grande is a positive example to younger generations that they should embrace imperfections and love their bodies”.