Jean Paul Gaultier has launched a new commercial, promoting Scandal, the new feminine fragrance.
The 30-second spot, done by agency Mlle Noi, features Hungarian fashion model Vanessa Axente (21) playing a sexy and charming French minister who spends the night partying in a club from Pigalle, the hottest neighborhood in Paris, wearing a tight little black dress and trying to seduce all the men around her. In the morning, on her way to a formal meeting held at the Élysée Palace, she has her dress cut off (white she’s in the back seat of a car) and puts on instead a suit. Her nightly trip is discovered, though, and she becomes the subject of a headline in a newspaper.
The song used in the ad is a remix of Donna Summer’s 1979 single “Bad Girls”, done by Hungarian house-mags Used
Vanessa Axente was featured in several campaigns for fashion houses including Calvin Klein and Prada, and on the cover of Vogue magazine. She walked shows such as Alexander Wang, Calvin Klein, Tommy Hilfiger, Givenchy, Christian Dior, Nina Ricci, Miu Miu, and Louis Vuitton.