Hollister has launched a new ad, aiming to highlight that “The Co. stands for comfort”.
“Hollister Co. The Co. stands for comfort. Like Holy Sh*t can’t-keep-your-hands-off kind of comfort. Because when you are comfortable, you can be yourself. A little rebellious. A little ridiculous. A little crazy. A lot you.”- the voiceover says in the 30-second spot, featuring lots of youngsters sporting the brand’s clothes while doing all kind of activities, from chillout ones, like having breaksfast or a slice of pizza on the sofa, to various sports, like skateboarding, biking, and more. Among the showcased products there are stretched jeans, which are – according to the brand – engineered for your every move”, soft fleece sweatshirts sherpa-lined graphic hoodies, up-for-anything jackets, with stretch, sleek down and soft linings, customizable bralettes, with adjustable straps and removable padding, tagless T-shirts and tanks.
The spot ends with the voiceover saying the tagline “Get comfortable”.
The song playing in the background is “Flashback” by Wolfgang Gartner.