Esurance has launched a new commercial aiming to highlight that Esurance can help you find the coverage that’s right for you just like an app can help you find your perfect match.
The spot, promoting the company’s Coverage Counselor service, offered via its app to help buyers find an insurance plan that is their perfect match, features a woman in a store selling crochet supplies that finds her match nearby thanks to an app. The man is actually in the same store and proves to share the same passion for crocheting. When she tells him she loves his green and grey knit vest, he answers he loves her crochet purse has “wonderful eyes” and then cannot help but imagine their wedding day, with him raising her crochet veil.
“In the modern world, an app can help you find your perfect match. Your Esurance Coverage Counselor can help you find great coverage that’s a perfect match, too. That’s auto and home insurance for the modern world.” – the voiceover says at the end of the spot.
The song playing in the background is “Dream Weaver” by American singer Gary Wright, released as the first single from his third studio album, “The Dream Weaver” (1975).