Toyota has launched a new commercial, inviting viewers to dazzle everyone around them with the all-new Toyota Camry.
The 30-second spot, titled “Captivating”, begins with a young girl getting in her dad’s car, a Toyota Camry, after her baseball practice. Seeing her with her eyes glued to the tablet, the latter decides to get her attention by speeding down the road after selecting a song on the 8″ multimedia touch-screen, featuring the new Entune 3.0 system with a customizable home screen and standard Entune 3.0 App Suite with available Toyota Connected Services. Thanks to the available 9-speaker, 800-watt Entune 3.0 Premium Audio with JBL x/Clari-Fi, the music makes the girl take her eyes off the device and connect with her father, who didn’t need to say a word to have this “achievement”.
The song playing in the ad is titled “Captivating” by the full service music production house Rarely Beagle, that creates, produces and licenses audio tracks and sound solutions for all media purposes.
The 2018 Camry features a new exterior design, with sport side rocker panels and integrated rear spoiler, aggressive front grille with sport mesh insert, 19″ black machined-finish alloy wheels, LED highlights with LED Daytime Running Light, LED taillights in an eye-catching organic shape, panoramic roof with front power tilt and cockpit red leather-trimmed seats, steering wheel-mounted paddle shifters, two-tone Midnight Black Metallic
roof, and safety features including Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Automatic High Beams, and Dynamic Radar Cruise Control.
The 2018 Toyota Camry has a starting price of $23.495.