YSL promotes its Tatouage Couture Liquid Matte Lip Stain in a new commercial.
The 45-second spot also lists a series of “rules” to be followed. “Rule no. 1: Forget the rules. Rule no. 2: Don’t try if you don’t belong. Rule no. 3: Matte is the only code. Rule no. 4: Have it under your skin. Rule no. 5: Don’t say it, do it. Rule no. 6: Follow your instinct.” – the voiceover says while on screen these pointers are shown as tattoos on women’s body parts.
The song used in the ad is the 2013 single “The Bullfighter” by The Amazing Snakeheads featuring Laura St Jude.
According to the French brand, Tatouage Couture Matte Stain reinvents the tattoo trend with an ultra-luxe formula made for rebellious lips only, “its breakthrough formula delivers over the top colour pay-off with a naked lip feel and its patented bevelled applicator gives the intuitive precision and control of a professional make-up artist to shape and contour lip curves”.
This high pigment & ultra-matte liquid lip stain is available in 24 shades and costs $36.