Taco Bell has partnered with Lyft to launch “Taco Mode”, a feature in the car transportation mobile app that enables users to hit the drive-through at a Taco Bell during their ride with a simple tap within the app.
The tie-up, aiming to provide an “ultimate Taco Bell experience”, includes custom swag, to entice people to choose Taco Bell over other late-night food options, a special in-car menu, and free food giveaways.
At the moment, the tie-in is being tested in Orange County, California, so it will be available for a limited time, between July 27th and 30th and August 3rd and 6th, between the hours of 9PM and 2AM. Lyft says it will expand Taco Mode into additional markets before the end of 2017, with a nationwide rollout scheduled for 2018.
The song used in the animated spot released by the fast-food restaurant chain to promote Taco Mode is “Ghost” by Secret Weapons (Feed The Beat artist).