Opel showcases the Crossland X and some of its most important features in a series of new ads.
One of them, highlighting the car’s extra big 1255 litre boot, features a man doing yoga on the patio interrupted by a Saint Bernard, that starts licking his face. “Surprise, we’ve got a cute little doggy!” – says his wife smiling. “Little? In what way is this little?” – her husband asks rhetorically. “Aww, he did look a bit smaller in the boot.” – she answers petting their new furry family member.
The spot, featuring Tom Gaebel’s song “It’s A Good Life”, ends with the voiceover saying “An impressive amount of space” and adding the tagline “German quality for all”.
The car manufacturer also highlights that the new Crossland X, with its 1255 litres boot capacity and ultra-flexible seating system, is the right car for a life full of activities, from grocery shopping, sports activities or vacation. To expand the boot, you must split the rear seats 40/60 and slide them forward or back.