Nissan’s multi-award-winning crossover Qashqai is showcased in a 30-second advert, highlighting that the original crossover is back with a defiant new design, new interior, and new advanced technologies.
The spot released by Nissan Ireland, set to the rhythms of the 1970 song “Paranoid” by English rock band Black Sabbath, features a guy driving the new Qashqai through a city and successfully overcoming various obstacles thanks to the crossover’s advanced technology, including intelligent features, such as Intelligent Ride Control, Intelligent Highlights, Intelligent 4X4, Intelligent Around-view Monitor, Rear Cross Traffic Alert. Eventually, it is revealed that he was rushing to meet up with a woman, who’s arriving on a motorcycle. As she gets closer to him, she makes him believe she’s flirting with him, but she’s just eager to take the car keys as soon as possible and hand him over her helmet, instead.
“Technology is worthless if it doesn’t give you an edge.” – says the voiceover at the end of the spot, adding then the campaign tagline, “Expect More”.
The new Nissan Qashqai has a price starting from €25.620.