Louis Vuitton has unveiled the Men’s Fall-Winter 2017 Campaign, photographed by Steven Meisel.
The 40-second spot, set in a studio, features several models wearing items included in the new collection by Kim Jones, which takes inspiration, according to the French fashion house, from the dynamic New York culture of the recent past, and yet “exudes a new attitude of relaxed elegance”. Among the showcased products there are the Cabas Light bag, designed in collaboration with the Japanese designer Hiroshi Fujiwara, which combines both LV heritage, with the Monogram pattern, and modernity – thanks to the shape, the double face coat, a loose-fitting belted overcoat tailored from luxurious double face cashmere, the new Christopher Backpack, presented in a playful color-blocked patchwork of Monogram canvas and rich shades of Epi leather, pleated trousers, blaster sneaker, the Gambetta ankle boot, pieces resulting from the collaboration with Fragment Design, such as the Fragment padded gilet, the Fragment kimono sweatshirt, and others.
Luxurious rolling luggage is showcased, as well, with the lightweight 4-wheeled carry-on Horizon 55, imagined by Marc Newson, in the spotlight.
One of the season’s emblematic pieces, a silk pyjama shirt adorned with the iconic Pret a Partir print, is also
featured, paired, obviously, with the silk pyjama pants. This print pays homage to 1970s Art Deco revivalism
with a collage of 1930s Louis Vuitton advertising images.
The song used in the ad is “Can You Feel It (M.K. Dub)” by Chez Damier, a legendary figure in electronic music.