Levi’s continues its “Live in Levi’s” campaign with a new commercial, titled “Circles”, celebrating incividuality, inclusiveness, and connectedness.
The spot, aiming to highlight that we are all connected through music and dance – universal languages, features people from various countries and cultures, of all ages, from kids to seniors, wearing Levi’s and dancing in circles on the rhythms of the 2015 single “Makeba” by French singer-songwriter Jain (Jeanne Galice by her real name), from her debut album, “Zanaka”.
The integrated campaign launched globally on the brand’s digital and social channels, as well as in U.S. cinemas on August 18, and will roll out worldwide, in key countries including France, UK, Spain, Germany, China, Russia, India, and others.
The Levi Strauss Foundation supports organizations that protect the civil liberties of highly vulnerable communities across the United States and abroad, including immigrants, refugees, the transgender community and religious minorities, by giving $1 million in grants, amount that builds on the more than $300 million it has gives through its decades-long commitment.
