Martini continues its “Play With Time” campaign, focusing on the idea that time spent with friends is time well spent, with a new commercial.
The spot, set to the rhythms of Paulo Conte’s song “Via con me”, was shot in Rome by Autumn de Wilde and celebrates the moment friends and lovers get together to enjoy an aperitivo. A young blonde woman in a floral print red dress (American model Madisyn Ritland) is shown dancing through narrow streets on her way to meet friends at a bar, for an “aperitivo”. The outdoor terrace of the bar, where several other men and women show up dancing, as well, turns into an outdoor party, with lots of laughter and joy.
The ad also features cameos by former racing driver Susie Wolff, actress Ravshana Kurkova, Sasha Petrov, fashion blogger Camille Charriere, and Drinks Tube’s cocktail maestro Simone Caporale.
The Italian brand of vermouth and sparkling wine launched the “Play With Time” campaign last year, with a film debuted in April, created by AMV BBDO and directed by the award-winning Jake Nava.
The Film titled Play With Time was done by AMV BBDO London advertising agency for Martini in United Kingdom. It was released in Jun 2017.