Express Jeans presents, in a 30-second spot, this season’s new fits, new styles and new details.
The commercial features a variety of people, women and men, doing all kind of things while wearing Express jeans.
Three girl friends are strutting down the streets, some guys are playing football, two plus-size models are also posing with large smiles on their faces, a young blonde woman carrying a bunch of coffee cups on the street is looking at the camera and smiles, some girls are playing volley on the beach, a young woman is doing a split and another one is jumping into the water.
Express women’s range of jeans includes leggings, flare, girlfriend, boyfriend, skyscraper, skinny, boot and barely boot, and the men’s range includes classic, slim, skinny, jogger, and loose.
The song used in the ad is “Move” by American indie pop band from Los Angeles Saint Motel, from their second album, “saintmotelevision”, released in 2016.