Buick showcases, in a new ad, the Buick Encore compact luxury SUV, highlighting that with its available Rear Park Assist gathering ingredients for a quick brownie has never been easier.
The 30-second spot, titled “Brownies”, which begins like a video recipe for “Blissful Brownies”, features a young woman (Emily) who runs out of milk because of her husband, who’s ready to drink the last half of cup. The next scene displays the new Buick Encore during a parallel parking manoeuvre, and Emily at the wheel, easily performing the manoeuvre thanks to the Rear Park Assist system, and then getting out of the car and entering a store.
The spot ends with the voiceover describing the Buick Encore as “an SUV that’s ready for anything”.
The Encore compact luxury SUV, with a 5-star Overall Vehicle Score for safety, helps to protect you in many different ways, from 10 standard airbags to available advanced safety technologies, such as Side Blind Zone Alert, Lane Departure Warning, and Rear Cross Traffic Alert. The Encore boasts an 8-inch diagonal color touch screen, built-in 4G Wi-Fi Hotspot, which lets you stay connected, even on the go, and Buick IntelliLink system with compatible smartphone integration, which enables you to use your voice to play your favorite music or make hands-free calls.
The song used in the ad is “It’s Alright” by Matt and Kim.