YSL has droped the 15-second version of the ad promoting its Black Opium and Black Opium Floral Shock fragrances.
The spot, done by advertising agency BETC Luxe and directed by Nicolas Davenel, features English model Edie Campbell riding a motorcycle through a city, at night, and then going up with an elevator to a party, where she seduces a man and puts on Black Opium fragrance.
The song used in the ad is “Jungle” by Australian singer-songwriter Emma Louise, from her 2013 album “Vs Head Vs Heart”.
Black Opium Floral Shock, available as a 30, 50 and 90 ml Eau de Parfum, is fresher version of Black Opium, with more floral and green aromas and the first one from the Black Opium collection to possess the “iced coffee” accord. Created by perfumers Nathalie Lorson, Marie Salamagne, Olivier Cresp and Honorine Blanc, this new fragrance, launched at the beginning of 2017, features notes of lemon, bergamot, pear, freesia, flowers of golden gardenia, orange blossom, iced coffee, white musk, mineral accord and woody amber. The bottle has kept the shape and design of the original: it is transparent and covered with black sparkles that disappear at the bottom and reveal the pink color of the juice.